BBDO IDEA X HSAD
Discussion Panel Series (2022)
A discussion panel series between BBDO x The High School of Art & Design ( as a result of their ADverse virtual pilot program launch) that focused on educating, celebrating and empowering representation within advertising industry during each month.
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Social Media Content:
Black History Month
Women's History Month
Asian American Pacific Islander Heritage Month
A social campaign ran on the BBDO NY instagram page to honor
and celebrate Black History Month 2022.
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This campaign showcased and amplified Black Creativity and the various ways it is depicted across social media - by black creatives and black businesses taking over the social media space.
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Amplifying other small businesses through design strategy and furthering diversity, equity & inclusion involvement.
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Campaign: Black with Love
Social Campaign (2022)
Celebrating Black Brilliance
THE JOY
BBDO IDEA X BBDO Juneteenth Event (2021)
A social event that leveraged Small Black Owned businesses and brought the agency together as a community for the first time since the pandemic.
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Amplifying other small businesses through design strategy and furthering diversity, equity & inclusion involvement.
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​After this event, a network was built where now creative agency professionals were connecting with these small businesses – in effort to provide them with business solutions
Set against the backdrop of both a global social justice movement and a moment of transformative cultural change, SheaMoisture’s all new “It Comes Naturally” platform was created to convey the essence of Black women in an unapologetic portrayal of a shared experience of resilience and creativity.
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https://reel360.com/article/sheamoistures-new-campaign-comes-naturally/
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Campaign: "It Comes Naturally"
Co-Creative Agencies: Joy Collective, BBDO NY
It's Comes Naturally (2020)
Shea Moisture
AS SEEN IN
